Exploring retail experiences where digital meets physical.
As design manager of the XD team at NewDealDesign I had the privilege of working on some amazing projects; Ara was one of them. In harmony with the industrial design of the device, my involvement was to explore solutions for the consumer retail experience. This means not only buying your Ara, but designing and customizing a phone tailored to your needs.
Unfortunately, specifics of this projects can't be shared as Google’s Advanced Technology & Projects (ATAP) group is moving forward with Project Ara in-house.